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Brand Promotion

Tech Meets Luxury: EFYI’s Drone Show Elevates Clé de Peau Beauté’s Brand Brilliance

Under the dazzling night sky of Haikou International Duty Free City, EFYI presented a magnificent drone light show for the internationally renowned beauty brand Clé de Peau Beauté. As a high-end cosmetics brand under Japan's Shiseido Group, Clé de Peau Beauté has earned widespread acclaim across 23 countries and regions since its establishment in 1982 by upholding the brand philosophy of "Wisdom, Sophistication, Excellence." This collaboration with EFYI aimed to elevate the brand's image in consumers' minds through innovative technological means.

Tech Meets Luxury EFYI’s Drone Show Elevates Clé de Peau Beauté’s Brand Brilliance
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As a leading enterprise in China's drone industry, EFYI undertook this drone performance with its cutting-edge intelligent swarm technology and extensive project experience. That evening, hundreds of drones arranged in perfect formation above the night sky, dynamically transforming into Clé de Peau Beauté's iconic logo and product patterns through precise programming. These aerial displays harmonized with the splendid nightscape of Haikou International Duty Free City, delivering a breathtaking visual spectacle to the audience.

From a technical standpoint, EFYI employed its self-developed advanced drone swarm control system to ensure stability and precision during each drone's flight. The technical team maintained constant vigilance behind the scenes, meticulously calibrating every flight parameter and performance segment while leaving no detail overlooked, thereby providing robust assurance for the show's flawless execution.

This drone performance represented a seamless fusion of technology and artistry—not merely a spectacular visual performance, but also a compelling testament to EFYI's capabilities in serving global luxury brands. Through in-depth cooperation with internationally influential brands like Clé de Peau Beauté,EFYI comprehensively demonstrated its profound expertise, technical mastery, and superior project execution in drone light shows. This achievement has laid a solid foundation for future collaborations with more global brands, jointly pioneering new frontiers in innovative communication strategies.