EFYI is committed to empowering brand marketing with innovative technologies. It continuously explores the integration of cutting-edge technologies and creativity, striving to create a unique visual feast for each partner brand. In 2023, EFYI added luster to Huawei's Winter Full-Scenario Launch Conference with a performance of a thousand drones. Huawei, as a global leading provider of ICT infrastructure and intelligent terminals, boasts outstanding technologies in fields such as 5G, artificial intelligence, and cloud computing, and holds a pivotal position in the global technology industry. This drone light show has helped Huawei explore new paths in brand promotion and further enhanced its brand image.
As night falls, the drone formation takes to the sky and instantly transforms into a magnificent display of light and shadow. When the image of "Jackson Yee holding a HUAWEI nova 12 phone" appears in the air, his fashionable and energetic image perfectly aligns with the youthful positioning of the nova series. By leveraging the influence of the celebrity, the sense of fashion and technological charm of the product are conveyed to the young consumer group. At the same time, the image of "HUAWEI AITO M9 intelligent vehicle" also made a wonderful appearance. Through the agile light and shadow, the drones showcased the smooth lines and technological appearance of the vehicle, highlighting Huawei's innovative achievements in the field of intelligent vehicles and attracting the attention of car enthusiasts.
Compared with traditional advertisements, drone performances have a stronger visual impact and generate more buzz. In the era of social media, this performance quickly attracted public attention and discussion. Online dissemination has exponentially increased its influence. Drones vividly and intuitively display Huawei's products and brand concepts, enabling consumers to deeply remember Huawei's brand image and product features.
The drone performance by EFYI has effectively promoted the dissemination of the Huawei brand in the international market. Meanwhile, it provides innovative marketing ideas for other brands: leveraging advanced drone technologies to create unique brand marketing activities, thereby enhancing market competitiveness and international influence.