During the Spring Festival of the Year of the Snake in 2025, The Edition Hotel, renowned as one of the "world's most fashionable hotels", once again became the focus of global attention. In Sanya, Hainan, EFYI created a special Spring Festival edition drone fireworks show for The Edition Hotel, deeply integrating traditional Chinese culture with modern technology and presenting a dual feast of vision and emotion for guests around the world.
The core concept of this special Spring Festival performance is "Auspiciousness in the Year of the Snake". Hundreds of drones danced gracefully in the night sky, shining brightly in concert with the resplendent fireworks, jointly painting pictures full of the flavor of the Chinese New Year. From the Chinese character "福" symbolizing New Year's blessings, to the image of the God of Wealth implying wealth and good luck, and then to the sky lanterns full of childlike innocence and romance, each scene conveys a strong festive atmosphere. The ingenious integration of elements such as red envelopes and setting off firecrackers makes the audience feel as if they are in a traditional Chinese New Year filled with laughter and joy.
Over a long period, EFYI and The Edition Hotel have always maintained a close partnership. As a top brand jointly created by Marriott International Group and the legendary hotel tycoon Ian Schrager, The Edition Hotel undertakes the mission of innovating the luxury experience. It has attracted international luxury brands like Fendi and Dior to hold pop-up events here, making the hotel the first choice for high-end customers to experience the charm of the East. Relying on professional technology and imaginative creativity, EFYI has presented a series of magnificent drone performances for The Edition Hotel, creating exclusive and unforgettable experiences for the hotel guests. These performances have also attracted numerous tourists to come especially, effectively increasing the hotel's occupancy rate and footfall. Moreover, through extensive dissemination on social media and other channels, the unique charm of The Edition Hotel has reached a wider audience, greatly enhancing the hotel's brand awareness and reputation globally. This has injected a continuous stream of vitality and competitiveness into the hotel, helping it maintain a leading position in the highly competitive high-end hotel market and comprehensively enhancing its brand image and market influence.This drone performance represented a seamless fusion of technology and artistry—not merely a spectacular visual performance, but also a compelling testament to EFYI's capabilities in serving global luxury brands. Through in-depth cooperation with internationally influential brands like Clé de Peau Beauté,EFYI comprehensively demonstrated its profound expertise, technical mastery, and superior project execution in drone light shows. This achievement has laid a solid foundation for future collaborations with more global brands, jointly pioneering new frontiers in innovative communication strategies.